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| A Red bull promoter offering free samples |
3 areas of value creation that the sales promoter offers to the customer:
1) Synergy between sales and marketing - Being an energy drink, Red Bull promotes itself as a drink for workaholics, students studying for their examintions, and sportsmen. Thus as we can see from this picture, a female promoter is handing out free Red Bull to the students and teachers at a conference show
2) Product Quality - With its global brand recognition, Red Bull no doubt has excellence quality in their drinks. That is why to further stimulate the brand-awareness amongst the market, it gives out free Red Bull to members of the public to enable them to experience the benefit first hand by trying out the Red Bull themselves.
3) Integrated Marketing Communications - As an avid sports drink, Red Bull is consistently involved in participating and sponsoring sports. Such sports are F1, Red bull rally, Red Bull rampage and mountain biking
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| A Red Bull rally car (SKODA) in action |
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