Personal Selling in Action

A Red bull promoter offering free samples

3 areas of value creation that the sales promoter offers to the customer:

1) Synergy between sales and marketing - Being an energy drink, Red Bull promotes itself as a drink for workaholics, students studying for their examintions, and sportsmen. Thus as we can see from this picture, a female promoter is handing out free Red Bull to the students and teachers at a conference show

2) Product Quality - With its global brand recognition, Red Bull no doubt has excellence quality in their drinks. That is why to further stimulate the brand-awareness amongst the market, it gives out free Red Bull to members of the public to enable them to experience the benefit first hand by trying out the Red Bull themselves.

3) Integrated Marketing Communications - As an avid sports drink, Red Bull is consistently involved in participating and sponsoring sports. Such sports are F1, Red bull rally, Red Bull rampage and mountain biking

A Red Bull rally car (SKODA)  in action

                                      

Sources of Prospects!

Singapore International Energy Week (SIEW) is a five-day conference where individuals from various backgrounds, including political, industrial, and academia come together from around the world to discuss various clean technology issues and its importance within the energy industry. The 2011 conference is titled “Securing our Energy Future” and includes a number of key events, including Clean Energy Expo Asia, Asia Smart Grid 2011, Carbon Forum Asia, and Singapore Energy Summit. Singapore was selected as the host due in large part because of its importance as a main player in the energy industry.

Networking

Royal Dutch Shell


One of the largest exhibitors on SIEW was Shell. Being one of the largest energy companies in the world and having an enormous footprint in the South-east Asia and Asia Pacific region, Shell has played a significant role in researching, developing, and providing energy services throughout these countries.

Some of the benefits or reasons on Shell participating in such events are;

  --> Networking 

Since the conference/tradeshow is an event whereby leaders from both energy businesses and political around the world get together, it enables them to establish critical networking contacts of both political leaders and peers in the energy industry for future possible business endeavours.

·          --> Up-to-date market information
With global energy leaders from both political and multinational energy corporation, it enables exhibitors like Shell to get updates about future energy market endeavours that could impact this business as a whole, and also identify future business opportunities between these parties.